Franziska Racker Centers Celebrates 70 Years of Services and a Rebranding

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Press Release: Franziska Racker Centers, a local non-profit agency that works to support individuals with disabilities has recently unveiled their new name and logo. Franziska Racker Centers is officially operating as Racker as of January 5, 2018.

“It is with great pleasure that we reveal our new name and logo,” states Heather Hughes, Director of Community Relations & Development at Racker. “We have spent the large part of the last year and a half gathering information, holding focus groups, testing ideas and working on graphics, and we are thrilled with the end result that gives us a fresh look and name.”

The name represents a piece of the agency’s history that was important to many people who were affiliated with the non-profit. Racker is the last name of the former medical director, Dr. Franziska Racker who served the agency from 1971-1999. Dr. Racker was a compassionate leader and champion of human rights. Her holistic and strength-based approach to serving people with disabilities became the agency’s guiding philosophy. Her focus was on responding to a person’s needs from the perspective of the ‘whole person’, treating each person with dignity and respect. This philosophy and culture remains at the center of the agency’s core values to this day.

“As the community’s needs change, we have always been an organization that changes to meet those needs. Finding a name that fully describes an agency that is so vast, is a bit of a challenge,” states Dan Brown, Executive Director at Rackers. “So, as we looked to transform our name it felt like the perfect choice to hold onto Dr. Racker and her legacy, and shorten our name to provide for ease of use, and sharing.”

Racker providers services that support individuals of all ages with disabilities and their families, offering a range of services including, preschool special education, clinical therapies, mental health treatment programs, residential opportunities, and community support services.